While the trend remains on the list of 2022’s top trend alert. Customers globally are seeking out more eco-friendly products that are great for their health and the environment.
Research states that the cosmetic world produces billions of units per year but most of the products are used once off, leaving the economy in urgent need of change. Change of attitudes and change of a more sustainable outcome for brands and manufacturers to help solve this dilemma.
The demand for vegan-free, cruelty-free and sustainable packaging are a few of the main asks when consumers are looking to buy from their favourite brands and from new emerging brands. Brands are being held accountable for their contributions to social responsibility and many have fallen in line with these sustainable business practices.
A few trends to be on the lookout for this year:
This hot new trend sees eco-friendly up cycled beauty products containing ingredients that would have been thrown out and discarded, used in the circular economy (Zero-waste) cycle that allows the effective use of every part of the ingredient with the least amount of waste. We would say happy environment and happy pockets.
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One of the biggest trends, following the rule of concentrated natural ingredients that do not require water for use. More water tends to dilute products, and in turn does not allow full potential for skin and hair benefits. World Wildlife Fund predicts that by 2025, two-thirds of the world’s population may face water shortages. The world is headed to face a water shortage at our current consumption rate and the beauty industries should take head and get on board with these trends.
This is why when products such as Only Curls – Shampoo Bar were released a massive growth in popularity was seen. The brands bars cater to curls, waves and coils. Free from sulphates and contains hydrating oils such as avocado and Kukui. Just lather up and use. The waterless beauty trend not only helps in conserving water but it also helps with sustainable packaging which comes as a 2in1 bonus.
Sustainable Ingredient Sourcing
Here we see more brands taking the step in sourcing products that to not destroy the Earth’s natural resources but rather use suppliers that use sustainable techniques to continue the crop growth year after year with little damage.
Choosing to save the Environment in turns saves the people who live on it.
If companies choose to add more natural ingredients that are kind to the skin as well as the earth. This is a step in the right direction. Products being bio-degradable, no harm to the oceans, food chains and environment is the top trend seen being added into companies product ingredients as of 2022.
In the end with all the trends we are seeing it is clear that the world is crying out for a better more environmentally conscious choice when they are buying products. The world pandemic has brought about a change for a healthier lifestyle and a safer and cleaner world. Consumers are making more conscious efforts to choose what they buy, where it comes from and how it affects the environment.
ECO-FRIENDLY BEAUTY – MINIMALISTIC BEAUTY